Product Design
Leader
✨ Design Leadership
🧩 Design systems
⚡ AI & Code Prototyping
🌈 Accessibility
Hello, I’m
Ross Fenner
👋
Product design leader blending creative and technical expertise to drive business growth.
🌍 Currently leading design for a climate resilience platform, helping businesses like PepsiCo adapt to climate change.
🇩🇪 Previously led design for Germany’s #1 learning app for school and vocational training, used by 2 million+ learners monthly.
🇬🇧 Before that, I drove a major product transformation for UK’s top apprenticeship platform, now trusted by 60% of universities in the UK.
My Work
Transforming Germany’s #1 learning app for 2+ million users.
Empowering UK education:
$8 million revenue & award-winning product.
Real-time analytics to maximise sales and minimise food waste.
Testimonials
What it's like to work with me
Ross is an exceptionally talented UX designer. His desire in understanding the customer and industry paired with his passion for interaction and user experience design has led to transformative results that in turn has driven significant business success.
🇬🇧
Chief Product Officer at Aptem
I can confidently say that he played a pivotal role in our success. Ross completely transformed our website, elevating it from a functional page to a powerful tool for scaling our marketing operations. His work directly contributed to an over 50% increase in conversion rates—a result that speaks volumes about his expertise in UX design and web development.
🇩🇪
Head of Growth at simpleclub
Ross has incredible attention-to-detail, team leadership and mentorship skills, and superb taste in visuals and aesthetics. Ross has a very pleasing personality and has been very nice to work with even under high pressure environments. I would jump at an opportunity to work with him again in the future.
🇩🇪
Head of Product at simpleclub
His dedication to ensuring that UX and UI improvements to our platform are implemented in a logical, intuitive and structured way has had a huge material impact on our users and customer base. I could not recommend him more highly.
🇬🇧
Product Director at Aptem
Ross is a very dedicated, hardworking and engaged team player who I highly recommend for a position within the field of creative design/UX. His understanding of the customer needs is excellent and the way he meets the customer expectations is impressive.
🇸🇪
Program Manager & PMO Manager at Niteco
Collaborative and conscientious. As always, Ross delivered excellent design work and also contributed valuable thinking to how we shape the user experience across customer touchpoints & devices.
🇳🇿
Product Manager at Datamine
I was particularly impressed by how he has lead the implementation of effective and efficient design processes that optimised our workflow and helped us to make better and faster decisions. His informed design decisions were always based on data and user needs, and he skilfully translated this information into beautiful and user-friendly designs. In addition, Ross has always been an advocate for the team and created a positive, supportive working environment.
🇩🇪
Product Designer at simpleclub
10+ YEARS of
Work Experience
Oct 2024 - Present
Principal Product Designer | Co-Founder
🇿🇦
Narli
Currently leading UX and product design for a climate resilience platform, collaborating on product vision and strategy to help businesses like PepsiCo adapt to climate change. Leveraging AI to rapidly create and validate front-end prototypes, ensuring efficient design cycles and optimal outcomes. Leading iterative design processes with senior management, driving business impact through user-centric, high-quality experiences.
Apr 2022 - Oct 2024
Lead Product Designer
🇩🇪
simpleclub
Led UX and product design strategy for 2 million+ users, increasing landing page conversions by over 50% through A/B testing and data-driven design. Developed scalable design systems, improving team efficiency and mentoring junior talent. Played a significant role in driving 200% B2C ARR and 400% B2B growth, supporting the platform’s success as Germany’s fastest-growing EdTech and achieving a 90% user satisfaction rate.
Aug 2018 - Mar 2022
Principal Product Designer (via Narli)
🇬🇧
Aptem
Principal Designer (Contractor). Transformed legacy .NET app to PWA, driving 45% ARR growth in 2 years (from $5.5M to over $8M). Achieved WCAG 2.1 level AA compliance. Co-designed cognitive tools for SEND learners, and led scalable UX processes for business impact and product growth.
Jun 2017 - Mar 2022
Principal Product Designer | Co-Founder
🇿🇦
Narli
Principal Designer & Contractor. Led end-to-end UX design for startups and enterprises, creating product vision to align with product strategy and business goals. Delivered high-impact design solutions and mentored teams to elevate usability and engagement.
Apr 2016 - May 2017
Design Director
🇸🇪
Niteco
Promoted to Design Director. Led cross-functional product design and marketing teams on internal and client projects. Managed a multidisciplinary team (designers, developers and content), drove UX strategy, and aligned product and marketing through systems, content, and design ops.
Nov 2014 - Apr 2016
Senior Product Designer
🇸🇪
Niteco
Owned end-to-end product design across multiple client and internal projects. Led UX strategy, created front-end prototypes, and collaborated closely with Product Managers, developers and stakeholders.